Panasonic on a Unique way

Panasonic tries to position its brand in a unique way....very subtle way to present..high brand recall for specific target...

Awesome...it teaches very beautiful lesson for life..never quits..Human beings have to learn a lot from these animals..

Colgate ....

Colgate comes with beautiful idea....

This will create high brand awareness among consumers. Here it tries to penetrate more.

3 Intelligents with 1 idiot :)

once again i am back....sometimes i wann to write many things but i cant i donn know why but this time i have decided to write. Day before yesterday i have seen " 3 - Idiots" i like it very much not because it tells abt ENgineering life ( although i miss it ) but ince again this movie had questioned our educational system which has been my favourite subject for discussion. Here question is that all going to change or remains as it is?
to be contd..........

Restart.........

After a long time i am writing.... now onwards i will write about whats latest happening around the world especially from marketing point of view....

today i have learnt a new word called P2P marketing.....its much beyond B2B and B2C...its not about orkut, facebook, or Twitter....its more than these....

What might a P2P business look like? Well, that may be too long a topic to cover in a blog post. Here are the first few that jumped to mind:

1. The P2P business doesn’t hire though job sites or advertising. It hires by inviting candidates already connected to the company through social networks, both online and offline. New hires rarely have more than two degrees of separation from their new boss and team, meaning they are either connected directly to at least one of them via a social network or came personally recommended by someone connected to a member of the team. In other words, the P2P business hires people it knows, respects, trusts, and has a relationship with instead of relying on a “human resources” bureaucrat to pluck complete strangers out of a resume pool.

2. The P2P business no longer has a Director of Social Media, just like traditional B2B and B2C businesses no longer have a Director of Telephones: Social Media is completely embedded in the organization from an operational standpoint. What does that mean? It means that every department, from HR to Marketing to Product Development to Customer Service to Community Management uses Social Media the way they use any other tools and channels to do their jobs. There is no longer a separation between “traditional” media, “digital” media, “telephonic” media, “Water Cooler” media, and “Social” media. The company uses Social Media fluently to communicate with people inside and outside the company. (Note that I did not utter the word “customer” once in this paragraph.

3. The P2P company doesn’t block FaceBook. The P2P company doesn’t block Twitter. The P2P company doesn’t block LinkedIn. It doesn’t frown on access to community platforms like Ning. As a matter of fact, the P2P company helps its employees participate in online and offline networks more effectively through training and development instead of trying to insulate them from those “dangerous” online community platforms. As a bonus, since HR is no longer tasked with recruiting complete strangers, its staff manages this function beautifully.

4. Within the P2P business, the I.T. department no longer plays the role of cranky gatekeeper when it comes to adopting and deploying digital tools. The I.T. department has morphed into the T.E. department: Technology Enablement. Former I.T. professionals with passive-aggressive tendencies who get in the way of employees using the latest and most effective digital tools no longer have a place in the P2P Business. (Buh-bye. Don’t let the door hit you in the ass on your way back to the ’90s.)

5. P2P Brand Managers are among the most sophisticated business strategists on the planet. No longer do they mostly be concerned with push messaging, self-serving marketing communications, trade dress and the ever ubiquitous logo redesigns. Their skillset has now exploded to meet the needs of an increasingly complex organization and marketplace.

• They are now fluent in the four precepts of effective P2P program ownership: Development, integration, management (where monitoring lives) and measurement.
• They are personally involved and invested in the communities that support and align themselves with the brand(s) they manage.
• They are now equally involved in every step of the product lifecycle process, from ideation, design, development, manufacturing, testing, launch, and management.
• They spend at least as much time in the world as they do inside the bubble of their corporate office, because they realize that is where their brand and products actually live.
• Brand Managers are now mobile. They are cultural anthropologists as much as they are business managers. They look to free themselves from the corporate cocoon as much as possible to keep their perspective fresh and their insights untainted.
• Brand Managers have become socio-cultural designers. Think about that for a minute and then think about it some more. This is key.

Why this change? Because the P2P business realizes that since everything touches the brand, the brand requires an advanced level of strategic, tactical and management sophistication not currently found in your average brand manager. These folks are highly connected, well traveled, intellectually curious, passionate leaders, not just mid-career marketing professionals with 3-5 years of product launch experience.

6. The P2P business understands how to smoothly blend campaigns with its daily mix of activities. Though it is naive to think that there is no longer a division between PR, Advertising, email marketing, web “marketing”, mobile marketing, customer support and community engagement, these roles and the deliverables they create work seamlessly together. Two reasons for this:

• A structure now exists that both requires and enables lateral communication through real time collaborative tools between all deliverable owners. (Nice corporate-speak, right? Gotta love it. See (7) below.) In other words, the left hand talks to the right hand a) because they can and b) because they must.
• Doing business any other way is just stupid and management at the P2P Business understands that all too well.
• See (5) above: The Brand Manager and his staff are actually capable of managing this level of complexity now.

The P2P business knows how to integrate project teams from outside firms and agencies. They are now embedded in the business rather than treated as an external element.

7. The P2P business only uses corporate speak to make fun of corporate speak – and out of a sense of responsibility: Keeping that dying linguistic tradition alive will serve as a lesson to future generations that the world of gray cubicles, and cretinous business language almost destroyed business in the early 21st century. Footnote: For whatever reason, Bullshit Bingo meetings usually happen on Mondays and Thursdays. Don’t ask me why.

8. Employees of P2P businesses don’t hate their jobs. Why? Because they are empowered by their management team to collaborate with employees and the communities they touch. As a result of being clearly aware of their operational boundaries and because they receive ongoing, multilateral support from their organization, they know how to act professionally when dealing with the public. While roles and org charts are still clearly defined for obvious reasons, employees enjoy a greater level of operational flexibility, working across silos/departments when their breadth of skills match the needs of a particular project or program.

For the organization, this interconnectivity helps break down silos, helps accelerate project completion time-lines, and reconnects the company organically with the outside world (their markets). From an employee perspective, it results in a dynamic ecosystem which fosters professional and personal development on a day-to-day basis. Empowered, engaged employees are usually happy employees. Happy employees usually create fantastic customer experiences and help make good companies great.

9. The P2P business no longer outsources its customer service. Period.

10. The P2P business partners with like-minds. Put simply, it understands that the partners it aligns itself with say at least as much about its brand(s) as it does on its own. Even when partnerships are meant to be purely strategic or tactical, they signal an alignment of values that the marketplace (the community) is quick to take note of and interpret. The P2P business understands that public opinion drives its brand. It no longer puts itself in a position of having to defend its choice of strategic partners. Cultural compatibility is now as important as strategic benefits. Call it a positive byproduct of transparency, and a welcome farewell to the corporate need for PR’s much maligned (and increasingly ineffective) spin function.

to be contd......

debate..............................

now a days life moves as it is but giving such things that i cant forget in my life as i hv already two things earlier and new day begins    .................................................

 

Frm morning to Evening i attended seminar which was a gr8 learning experience and knew lot of thing abt current scenario, what they(speakers) think abt future, our generation and much more.........

it reminded me a day when one of our professors said  something 4  our generation :" your generation is not transperent mean they dont do what they think, mean v r hving duel personality" i dont know up to what extent it is right but at some extent it is right. so over this issue my roommate & i discussed and decided to be more transperent as we can be.

in the evening we debated on the topic (although people & plateform was different) called " how can we bring EQUALITY through money, power or religion?" it was very interesting as different issued were raised and we cut each others points. a lot brain storming was done as one issue was that 

power can bring equality quickly ( like ASHOKA did it)  as compared to other.....................  but another point was that money can bring it uniformly(as russia tried through communism) but when we comapred both of them with religion ( not current but vedic religion ) both seems baseless. because power & money is dependend on who & how its used it so its not permanent transformation as compared to religion can bring it on permanent basis. many more issues were raised with past and present examples but afterall we concluded over RELIGION.

one more thing this reminded me one more discussion about "CORRUPTION". but i vl talk abt it nxt day.

so this was my another day .................................................

MY JOURNEY BEGINS..............WITH NGO......................

today its my second day with NGO. as in India our management institutes need management lessons due to their mismanagement someone has to pay for it as i had it. yesterday i attended their meeting and that people r working on a project called " uplifting lifestyle of women ragpicker" its very interesting and nobody has worked on that issue so to work with them is gr8 experience.......................but..................as i hv already said abt mgmt insti....................i m transferred to another NGO.

so today i attended new meeting & these people r working on development of villeges nearby this area. also they r working 4 school development models which i liked most as i vl be getting chance to teach small childrens. but meeting had little discussion abt this topic ( it might happen that they discussed it in earlier sessions) but they were more focused abt FUND RAISING. they discussed how to get more fund frm various sources and how to utilize it. they also discussed how to do publicity of their ngo.

these two things raised different questions in my mind like............
1) why we should we go to people for fund as its not our core activity .
2) why they need publicity 4 NGO.

as in d first case really social service is the main concern we should do it by ourself, i m not saying that they don't need fund, they need it and these people must get it but it become main concern . if people really like their work automatically fund will be raised and one thing is sure that in starting we hv to suffer a lot and ready to pay but as i saw people came there r on good post and can bear it, anyway when i m thinking on second topic it has no connection with social service but connection with fund.
one thing came in my mind at that time why should they do publicity of their work,lets take case.. if i m helping my broher / sister do i publish it in news paper or broadcast it in any news channel? answer is no then why should we r doing in this case. the people who r getting help should not get inferiority complex that they r helped , they r treated like we treat our bro, & sis. one more thing that if really we wann to give them dont give them publically but do it privately.
anyway i don't know much more about their projects and work so at this time to say anything more is not viable but there is a lot good thing abt that people is they r on different posts, locations altough they r meeting and spend their time 4 different issues is gr8 thing...............
so this was my second day ........